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About A.I.R.
With so many excellent virtual instrument plug-ins and applications available for Pro Tools® from the well-respected Digidesign Development Partner™ community, you may be wondering why Digidesign® got involved in virtual instrument development. In short, we at Digidesign have been focused on continual improvement of Pro Tools to make it the most powerful application for music creation and composition. As more and more music creation is happening “in the box” with virtual instruments, it became apparent that having a team within Digidesign dedicated to developing best-of-breed virtual instruments could offer tremendous help and insight in guiding this effort. This is precisely where the Advanced Instrument Research (A.I.R.) group comes in.
The benefits of having the A.I.R. team operate under the same umbrella stretch beyond simply adding another top-notch virtual instrument design group to the platform — though that’s definitely compelling in its own right. Strategically, working closely with the A.I.R. group allows us to leverage their expertise to generally improve how Pro Tools interoperates with virtual instruments — something that all third-party virtual instrument developers for Pro Tools can benefit from. At the same time, working closely with Digidesign affords the A.I.R. group unique advantages in developing new technologies that improve the way virtual instruments integrate with Pro Tools — both functionally and from a stability point of view.
One of the key advantages that the A.I.R. group enjoys being part of the Digidesign team is the ability to focus on making instrument plug-ins optimized specifically for Pro Tools. Because the A.I.R. group only develops instrument plug-ins for a single host application, they aren’t subject to the functionality, user interface, and performance limitations and compromises often required when developing for multiple host platforms. Instead, since the host application and the instrument developers are part of the same team, A.I.R. instruments feature enhanced functionality, rock-solid reliability, and unparalleled integration with Pro Tools.
A.I.R. video
The A.I.R. Mission
Simply put, the A.I.R. group’s main philosophy is to make the very best virtual instruments possible for Pro Tools. In order to accomplish this, they focus on three main attributes which all A.I.R. instruments must excel in before they’re introduced: reliability, authenticity (both in sound quality and playability), and ease of use.
Maximum Reliability
One of the A.I.R. group’s key goals is to develop professional virtual instruments that are highly reliable. With the wide variety of tasks which today’s digital audio workstations are responsible for handling, the amount of strain on the host computer’s resources is immense — directly affecting the system’s overall performance and stability. In order to overcome this challenge, the A.I.R. group focuses a good deal of time developing new technologies to make their instruments run as efficiently as possible, minimizing unnecessary strain on the computer’s resources.
In creating Strike™, for example, the A.I.R. group developed a proprietary lossless compression technology that allows over 20 GB of drum kit data to fit on about 5 GB of space, requiring fewer system resources to run and saving valuable hard disk space. You’ll see new technologies similar to this also being employed with the other A.I.R. instruments to make certain they run as efficiently as possible, ensuring maximum system performance and reliability.
In addition, since the A.I.R. group develops specifically for a single host platform, they can focus on optimizing their instrument plug-ins to run as smoothly as possible in Pro Tools. What’s more, all A.I.R. virtual instruments are thoroughly tested with Pro Tools, so when new Pro Tools software versions are released, you can be sure A.I.R. products will be fully tested and ready to play.
Truly Authentic Instrument Experience
As the A.I.R. group sees it, the Pro Tools community makes up some of the most demanding virtual instrument users in the world. As such, the team puts heavy emphasis on making sure that the instruments they develop deliver the most incredible, truly authentic instrument experience possible — both in sound quality and playability.
In designing Velvet™, for example, the A.I.R. team looked closely at the two commonly used techniques employed by virtual instrument developers to recreate the electric piano sound (sampling and modeling). After careful examination of both of these techniques, the A.I.R. group developed a proprietary new methodology (dynamic modeling) which leverages the strengths of sampling (realistic sound quality) and modeling (excellent playability), while avoiding the limitations of both techniques. The end result is Velvet, delivering what we believe to be the most authentic electric piano sonic and performance experience available.
Incredibly Easy to Use
One of the most important aspects of virtual instrument design is to make sure that the instrument is easy to understand and operate. At the same time, it is also important to deliver the depth of features that the most demanding users need. The A.I.R. group focuses a good deal of development time making sure to balance depth of features with ease of use.
Part of the user interface design philosophy for all A.I.R. products is to ensure that each instrument has a main page that is easy to understand and has all the most important controls users will need to access. Beyond that, the A.I.R. group adds additional pages with more specific and detailed controls over shaping the instrument’s sound. This approach allows the user interface to remain uncluttered and streamlined, improving overall usability.
Instrument Development
In the beginning stages of developing a virtual instrument, the A.I.R. team spends a good deal of time investigating what the user’s expectations are for a particular instrument, what current solutions are available to the user, and finally how well these current options meet those demands. Once this evaluation has taken place, the A.I.R. group will focus on developing intelligent software technology and waveform content to meet and even exceed the user’s expectations — providing them with the ultimate virtual instrument experience.
Before A.I.R.
Although the A.I.R. group is relatively new within Digidesign, this team of professionals is certainly not new to virtual instrument development. Before the birth of A.I.R., the group — known previously as Wizoo — was responsible for pioneering some of the first virtual instruments for key well-known manufacturers in the industry, in addition to releasing some virtual instruments under their own name.
During his tenure with Wizoo, founder Peter Gorges collaborated with some of the top composers in world to develop virtual instruments — including world-renowned film composer Hans Zimmer. (In fact, Zimmer believed so much in the company’s work that he invested as part owner of Wizoo.) Still heading up the group today as director of A.I.R., Gorges and his team remain focused on developing the most powerful virtual instruments for the industry-standard Pro Tools platform. The A.I.R. group continues to this day to consult with Zimmer and other professional composers and sound designers to help them create some of the most powerful virtual instruments on the planet.
те, которых ты имеешь ввиду, обычно выкладывают "подарки" на католическое рождество, то бишь если до 26-го ничего не появилось, значит:наверно, вопрос не об этих ЕЙРов былioneer_smoke:
rankster2:что конечно же немного грустно.. :girl_to_take_umbrag
но не смертельно.. :girl_hospital:
Да на сегодняшний момент и так всего и вся более чем... и так всего много, делать надо, чего всем в Новом Году я и желаю. :download::music::gamer2::good: